Look at all the stuff to remember for market failure.
Sure mindmaps are useful but they can be a little overwhelming.
So we acronym it and put it into a weird picture.
Hard to forget a PEEing astronaut holding a Diet PEPSI bottle on one hand and an envelope with a PILL in the other with NASA( Govt) throwing POTATO at him while he is in ORBIT.
Make your own.
Its quite fun.