Look at all the stuff to remember for market failure.


Sure mindmaps are useful but they can be a little overwhelming.

So we acronym it and put it into a weird picture.


Hard to forget a PEEing astronaut holding a Diet PEPSI bottle on one hand and an envelope with a PILL in the other with NASA( Govt) throwing POTATO at him while he is in ORBIT.

Make your own.

Its quite fun.

If you want to know how this came about, please read here.